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Make a diff!
“Weblogs werden in Zukunft als Werkzeug eine wichtige Rolle in PR-Kampagnen spielen”, says Stephan Oehen of Klaus J. Stöhlker AG (PDF). Therefore they launched their own Weblog in March/April, 2005.
As a professional PR agency with self acclaimed fast decision making, it’s pretty astonishing it took them that long to come to this conclusion.
So, know who you choose as your consultant.
Well, after launching the press release it didn’t take them long to decide that blogs actually suck: http://www.stoehlker.ch/weblog/2005/04/08/pr-report-8-april-2005-authentisch-wahr/
So they’re not ALWAYS slow in making decisions :-).
..with an obvious impact on the quality of their decision(s) ;)
Well yeah, it’s the trippy triangle: Fast, good, or cheap – choose any two.